Consumer Electronics Retail Specialist
I am a UK based consultant specialising in working with new technology and consumer electronic start-up companies to bring their products to market in Europe, The Middle East, Africa, Asia and Australasia through the retail environment.
I have trading relationships with the major CE retailers, etailers and distribution partners across the territories I work in and I have successfully launched brands into all of the markets.
My role is much more than just sales, it’s multi functional covering sales and business development as well as product management and localisation. I co-ordinate and manage in-store training and demonstrations through third party companies. I also look after marketing both in-store and above the line. PR is a priority when launching new technology so I have good relationships with key PR agencies as well as consumer press, radio and TV across Europe and wider.
Current
Director of Business Development – Binatone
Previously
Managing Direct EMEA – Sphero
Director of Sales – EMEA & Australasia – Pogoplug
Retail Sales Manager – UK, Ireland & Benelux – Sling Media
Senior National Account Manager – Sony Computer Entertainment
National Account Manager – 20th Century Fox Home Entertainment