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Matt





Consumer Electronics Retail Specialist

I am a UK based consultant specialising in working with new technology and consumer electronic start-up companies to bring their products to market in Europe, The Middle East, Africa, Asia  and Australasia through the retail environment.

I have trading relationships with the major CE retailers, etailers and distribution partners across the territories I work in and I have successfully launched brands into all of the markets.

My role is much more than just sales, it’s multi functional covering sales and business development as well as product  management and localisation. I co-ordinate and manage in-store training and demonstrations through third party companies. I also look after marketing both in-store and above the line. PR is a priority when launching new technology so I have good relationships with key PR agencies as well as consumer press, radio and TV across Europe and wider.

Current

Director of Business Development – Binatone

Previously

Managing Direct EMEA – Sphero

Director of Sales – EMEA & Australasia – Pogoplug

Retail Sales Manager – UK, Ireland & Benelux – Sling Media

Senior National Account Manager – Sony Computer Entertainment

National Account Manager – 20th Century Fox Home Entertainment